Case Studies

Valeur Atelier

Overview
Valeur Atelier is a D2C boutique offering limited-run womenswear with an artisan production focus
Objectives
• Position as a premium, sustainable boutique with strong visual storytelling
• Create packaging, lookbook, and Shopify-ready site
• Launch email + influencer seeding campaign
Target Audience
25–45 years, design-conscious shoppers, mid-high income, value sustainability
Research Summary
• Competitor audit: 8 brands (local & international). Opportunity in premium minimalism + tactile packaging.
• Visual mood: minimalist photography, cream palettes, natural textures, gold foil accents

Research Summary
• Competitor audit: 8 brands (local & international). Opportunity in premium minimalism + tactile packaging.

Digital and Socials
• Shopify theme customization, product page templates, photography art direction brief
• 10 launch social posts + influencer outreach kit

Deliverables and Timeline
• Weeks 1–3: Positioning, moodboard, naming (if required)
• Weeks 4–7: Identity, packaging mockups, website setup
• Investment estimate: $8,000 – $15,000 (Growth → Premium)
KPIs and Expected Impacts
• Conversion target: 1.5–2.5% post-launch
• Email capture/retention: 3–5% of visitors
• PR/Influencer: 3 regional features within 3 months
Case Study Notes
• Provide product photography & post-launch analytics for case study depth.

Overview
Ember & Oak is a neighborhood specialty coffee shop launching with a focus on single-origin brews, rustic interiors, and community events.
Objectives
• Create a friendly, premium-local brand identity
• Produce social assets to drive opening-week footfall
• Build a simple lead-capture website + menu PDF
Target Audience
• 20–40 years, urban professionals, coffee enthusiasts, students
• Values: craft, sustainability, comfortable community spaces
Research Summary
• Competitive audit: 6 local cafes, 3 regional chains. Gap identified: premium craft
positioning with community programming.
• Visual mood: warm neutrals, hand-drawn marks, textured backgrounds, patina wood
mockups.

Digital and Socials
• 6 Instagram templates (menu highlight, event post, product shot layout)
• 1-page responsive site with menu, hours, location, email capture
• Launch campaign: 2-week build-up, soft opening invite, community event

Deliverables and Timeline
• Weeks 1–2: Discovery, research, moodboards
• Weeks 3–4: Concepts and revisions
• Week 5: Final assets, website setup, launch kit
• Investment estimate: $3,200 – $6,000 (Growth recommended)
KPIs and Expected Impacts
• Footfall increase: +25–40% in first 3 months
• Social: 0>1k followers within 90 days with paid small boosts
• Email capture: 200+ subscribers in launch month (target)
Case Study Notes
• Include before/after imagery, social analytics after 30/90 days, owner testimonial (template provided).

Overview
NimbusOps is a seed-stage SaaS product focused on automating routine ops tasks for small IT teams.
Objectives
• Clarify value proposition and messaging for B2B buyers
• Produce investor-friendly brand visuals and lead-capture website
• Support early GTM with LinkedIn content + pitch visuals
Target Audience
• CTOs, IT managers at SMBs, technical buyers, early adopters
Research Summary
• Competitor messaging audit: 5 competitors. Opportunity: simplify 'ops' language and
focus on time-to-value.
• Visual mood: clean UI-ready system, simple iconography, trustworthy blues with energetic accent.

Digital and Socials
• 6‑page website: hero, features, use-cases, pricing, resources, contact (demo capture form)
• LinkedIn content pack (6 templates), pitch deck visual refresh

Deliverables and Timeline
• Weeks 1–2: Stakeholder interviews, messaging map
• Weeks 3–5: Visual identity and website structure
• Weeks 6–8: Website build, launch assets, pitch visuals
• Investment estimate: $9,000 – $18,000 (Growth → Premium)
KPIs and Expected Impacts
• Demo requests target & MQL increases
• Improved investor interest metrics (meetings & follow-ups)
Case Study Notes
• Include screenshots of refreshed pitch visuals and early demo metrics for impact statements.